Startup Finance

North Star and Hero KPIs of SaaS

North Star and Hero KPIs of SaaS

While ARR is our "north star" KPI, it is an imperfect measure of progress, success, or company value. ARR does not tell the full story because it only shows quantity and not the quality of the revenue. As an operator, I rely on what I call "hero KPIs" to guide the...

Reflections on Raising Money and Fetishes of Those Watching

Reflections on Raising Money and Fetishes of Those Watching

For those of us in startups, opening up Twitter means seeing at least 1 or 2 funding announcements every couple of hours. And the congratulations and retweets roll in, if you are any good, journalists and bloggers need a piece of you too. But the fanfare and...

Coaching 1st-time founders and augmenting seasoned entrepreneurs