Hi, my name is Apolinaras Sinkevicius, but most call me “Apollo”. Some may find my name challenging to pronounce, I don’t blame you. But if you do put in the effort, I consider that a great sign of respect. So to help you, here is the best way to say it: Apolin-AA-RR-as Sink-EE-v-i-CH-OO-s.

Greta - my daughter, my inspiration, my source of endless optimism.

I live in the Boston, MA area and I am absolutely blessed to be married to Kerstin, who is a gifted scientist, currently at Harvard working on her post-doc and looking for a cure for cancer (yes, I married up). I also call her my business partner and investor, because I love the input she has when I need to solve extremely difficult challenges. She supports me in every venture and puts up with grueling schedule of a startup operations executive, but also calls me on my BS every time she smells it. She balances me out, reminds me what really matters, and always keeps me on my toes. And not to be forgotten, she is also my proofreader and toughest critic when it comes to articles in this blog.
I also recently became a new father. My beautiful baby girl Greta has just joined mom as my biggest suporters and reasons why I work so hard every day. Somewhere deep inside of my mind I knew all those years and my endless efforts to get more women into entrepreneurship, technology, and sciences might be useful some day. I hope I get to improve the world for her as much as my parents did for me.


I am a managing director and COO of One Mighty Roar – digital and experiential product development company. Our franchise includes digital + physical interaction platform Robin, RFID/NFC sensor development, mobile/web/digital out of home development agency, and a network of high traffic digital properties like YouRather.com, BuildInternet.com, and others..

Some call me The Operations Guy and some call me Chief Business Hacker. I have been in rapidly growing startups trying to out-innovate competition and disrupt industries for close to 15 years. 7 CEOs and/or 12 founders, in 9 technology (SaaS and Enterprise Software), talent management, and professional services companies bring me on as a leader, mentor, and executive to:

  • solve toughest resource problems and hack through emerging business operations impediments

  • help build loyal teams of extremely smart and diverse people

  • deploy and continuously improve sales, marketing automation, customer support, and other operational systems

  • nurture culture of accountability and meritocracy

Instead of listing out all my wins, I figured I would give you a little taste with the inforgraphic below. If you’d like more details about my past ventures, please feel free to check out my LinkedIn profile.

 Fun stuff:

Although I’m passionate about operations, I do have a life outside business. I am an avid car enthusiast. You can find me at many auto events and competing in autocross with PCA, SCCA, BMWCCA, and other car clubs (Strict Stock 8 and Super Stock class, for those of you who know what it is).


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